Retail Management

Outline

Objective:

To develop knowledge of contemporary retail management
 issues at the strategic level. To describe and analyse the way
 retailing works, specifically the key activities and relationships.
 To provide an academic underpinning to the above through the
 application of retailing theory and research.

Course Description:

• Understand effective methods and strategies required for retail management.
• Understand how to utilize resources and techniques used in retail management.
• Understand analysis of store location, merchandising, products and pricing.

 Content:

1. 1. Chapter 1 - An Introduction to Retailing , Quiz 1 , PowerPoint
2. 2. Chapter 2 - Building and Sustaing Relationships in Retailing
3. 3. Chapter 3 - Strategic Planning in Retailing, Quiz 2, Power Point
4. 4. Chapter 4 - Chapter 4 -Retail Institutions by Ownerships
5. 5. Chapter 5 -Retail Institutions by Store-Based Strategy Mix, Quiz 3 Power Point
6. 6. Chapter 6 -Web, Non-Store Based, and other Forms of Traditional Retailing
7. 7. Chapter 7-Identifying and Understanding Consumers, Quiz 4, Power Point
8. 8. Chapter 8-Information Gathering and Processing in Retailing, Quiz 5 Power Point
9. 9. Chapter 9- Trading Area Analysis, Quiz 6, Power Point
10. 10. Chapter 10- Site Selection
11. 11. Chapter 12 -Operations Management– Financial Dimensions, Quiz 7
12. 12. Chapter 13 -Operations Management– Operational Management
13. 13. Chapter 14-Developing Merchandise Plans, Quiz 8 Power Point
14. 14. Chapter 16 -Financial Merchandise Management, Quiz 9 Power Point
15. 15. Chapter 17-Pricing in Retailing, Quiz 10, Power Point

Bibliography:

Retail Management: A Strategic Approach- 9th edition, Berman, B. and
Evans, J. R. (2003). Prentice Hall The entire book is accessible online at
http://wps.prenhall.com/bp_berman_retail_9/42/10853/2778389.cw/index.html

If you want to take the course please click the following link containing the lessons to complete the course. click here